Profitable iOS Wellness Subscription App with $38K MRR

Status: For Sale

App

Revenue:

$450,000 (run-rate)

Profit:

$250,000 (run-rate)

Price:

$750,000 (open to offers)

App

Revenue:

$450,000 (run-rate)

Profit:

$250,000 (run-rate)

Price:

$750,000 (open to offers)

Description

Available for acquisition is a profitable, consumer-facing iOS wellness and lifestyle application generating a run rate of $450,000/year revenue and $250,000/year profit with $250,004 in trailing twelve-month revenue and $142,661 in TTM net profit, representing a 57.1% net margin. The business currently generates approximately $38,000 in monthly recurring revenue and is offered as a clean asset sale.

The application uses real-time environmental inputs and a personalized user profile to help consumers make more informed decisions around a recurring seasonal wellness use case. It combines a premium mobile experience with a subscription-first monetization model and a highly visual, social-media-friendly customer proposition. The current live product is iOS-based, while an Android version is already in development and is expected to transfer or transition with the sale.

The business has established meaningful consumer reach, with approximately 349,000 downloads over the last year, 33,952 average monthly active users, and 2,456 average daily active users, increasing to approximately 4,183 daily active users during peak-season months. The app also carries a 4.6 average rating with more than 5,000 reviews. Management-reported paid-user cohort retention is 63.1% on Day 1, 50.1% on Day 7, and 30.3% on Day 28.

Revenue is generated through consumer subscriptions, supported by an established paywall and subscription-management infrastructure. The app has a documented record of paywall performance, historical analytics, and a low reported average refund rate of 0.3%.

Growth has historically been supported by user-generated-content (UGC) creative and app-store advertising, with supplementary paid campaigns across major social and performance-marketing channels. There is an existing creator playbook, hundreds of ready-to-use creative assets, and a marketing process that can be handed off to the buyer. From August 2025 through June 2026, the business recorded 108,259 installs, of which 63.2% were organic, and a blended advertising spend of $1.84 per paid install.

The opportunity is particularly well suited to mobile-app operators, subscription-app acquirers, and performance marketers that can apply established app-publishing, creative-production, acquisition, and subscription-optimization capabilities. A buyer can acquire a profitable live iOS product while pursuing several clear value-creation levers: launching the Android version, expanding into counter-seasonal geographies, scaling paid acquisition, further optimizing paywalls and pricing, and increasing creator-led distribution.

Highlights

o Profitable subscription business: The business generated $250,004 in TTM revenue and $142,661 in TTM net profit, representing a 57.1% margin.

o Recurring consumer revenue: The app monetizes through subscriptions and currently generates approximately $38,000 in monthly recurring revenue, supported by an established paywall and subscription-management setup.

o Scaled consumer audience: Approximately 349,000 downloads over the last year, 33,952 average MAU, and 2,456 average DAU demonstrate established distribution in a targeted consumer category.

o High user-quality indicators: The app carries a 4.6 average rating with 5,000+ reviews. Management-reported paying-user retention is 63.1% on Day 1, 50.1% on Day 7, and 30.3% on Day 28.

o UGC and paid-acquisition playbook: The sale includes a documented creative and acquisition process, hundreds of advertising assets, and transition of the current UGC relationships.

o Meaningful organic distribution: 108,259 installs from August 2025 through June 2026, with a 63.2% organic mix. This provides a foundation for both organic growth and disciplined paid scaling.

o Lean operating footprint: Seller involvement is approximately 10 hours per week, focused primarily on campaign-manager coordination and paywall-performance review. Customer-service requirements are virtually zero.

o Multiple tangible growth levers: The most immediate opportunities include launching the Android application already in development, expanding into counter-seasonal geographies, scaling paid acquisition, refreshing creator content, and optimizing the subscription funnel.

Support / Training

The seller is committed to a smooth handover and will provide focused transition and training, followed by availability for questions. The business requires zero ongoing operational involvement, making the transition straightforward for any qualified buyer. Outsourced developers familiar with the codebase are also available at an hourly rate for any future development work the buyer wishes to undertake.

Reason for Selling

The owners are selling to redeploy their time and capital toward a broader product opportunity. They believe the business is well positioned for an owner with deeper app-publishing, year-round growth, and performance-marketing resources to scale the product beyond its current operating focus.

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