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Available for acquisition is a mobile application operating in the fitness niche for iOS. Launched in September 2022, its primary focus is helping Fitbit users to sync and migrate their fitness data from Fitbit to Apple Health. This service targets individuals who utilize Fitbit devices to track their health and fitness activities but prefer to use Apple Health for data consolidation or integration with other health-related apps in their Apple ecosystem.
The business model relies on subscriptions as a means of monetization. This choice is strategic, recognizing that users will likely require continuous syncing of their fitness data and anticipate utilizing their Fitbit devices for years to come. Therefore, the subscription model ensures a steady revenue stream while providing ongoing value to users who rely on the service for data management and integration across platforms.
With a clear niche focus and a revenue model that aligns with user needs, the app has established itself after only a year and a half since launch. The app recently surpassed the ranking of the main competitor on the main keyword on the US Appstore. And it gathered more than 9k ratings with an average of 4.6 (half the ratings of the main competitor who has been in business since 2016).
NOTE – Financials shown are the run rate based on the most recent three months average. TTM financials are $132,415 revenue and $87,541 profit.
o Subscription revenue: Leveraging a subscription-based monetization model, the app generates consistent revenue streams from users who require continuous syncing of their fitness data. Monetization is all subscriptions (yearly and monthly, no ads)
o Social proof: Established profitability since launch in September 2022 indicating strong demand and willingness among Fitbit users to pay for the service.
o User-friendly interface: Intuitive design and step-by-step onboarding for enhanced usability.
o Clean and maintainable code: clean code using Swift 5 and SwiftUI for development to ensure scalability and ease of maintenance. No backend servers.
o Strong conversion rates demonstrated by a 9% conversion rate from user to paid subscription without A/B tests.
o Successful paid marketing: A proven way to scale the profits even further with acquiring new users through paid ads. From January 1, 2023, to January 1, 2024, with an expenditure of $80,000 in Apple search ads, the app achieved a remarkable ROI of 144.4% and a conversion rate of 10.8%, resulting in proceeds of $121,391 and a significant increase in annual subscriptions.
o Organic growth focus: Strategy in place to optimize visibility and rankings on key app store keywords.
o Growth potential with paid advertising, more active marketing and localization.
The owner is willing to offer a training period and will work with a new owner to ensure a smooth transition. This is a relatively simple app but they can also provide technical and marketing support.
Owner is a solo entrepreneur and they are selling to raise capital to invest in the marketing of a bigger app in a different niche. They are fine with signing a non-compete for this app.
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