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Available for acquisition is a top messaging app for users on Instagram with rapid growth. It is designed to give Instagram users an opportunity to receive candid, anonymous messages or reviews from their followers and friends. App is available on both iOS and Android with 2/3 of downloads on Android.
The app is profitable, generating recurring revenue of $13+ million annually. It was the fastest app ever to reach 75M downloads, going #1 on the App Store in more than 50 countries. It dominates the market for anonymous Q&A and has overtaken all other apps because of several factors including network density and the brand.
The app’s growth coincides with the development of AI models that have made it possible to properly moderate user-generated content. It has seen 500 million messages sent with zero severe bullying incidents.
o Has been #1 on the App Store in 60+ countries
o 75,000,000 Downloads – fastest app to reach 75M downloads ever
o DAU 9M (3M App + 6M Web) / WAU 9M App / MAU 140M (22M App + 118M Web)
o Ratings: 4.8 stars with 295K ratings on iOS / 4.5 stars with 992K reviews on Android
o $13M+ ARR
o Strong team – 15 years’ experience, 20+ apps shipped, 100M total downloads, #1 in 100+ countries
o 50 billion story impressions
o Instagram link sharing – creates powerful network effects and viral growth
o Final mover advantage – stands to be final, permanent leader in its category
o Download machine – website alone can drive 20K downloads/day for other apps, app gets 7M+ downloads/month
o Combined with a pre-order strategy, it can take any app to #1 on the App Store
o Users can be funneled to other apps that have higher LTV per customer