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Available for acquisition is the ultimate social productivity app for GenZ, thoughtfully researched and designed to help high-achieving students stay motivated and keep track of their study sessions. Similar to the way athletes use fitness tracking apps (e.g. Strava, Fitbit), students use this app to track their productivity.
Since launched on the App Store in 2016, the app has reached an audience of over 2.6 million users worldwide and it’s been featured hundreds of times including App of the Day. The app generates revenue with a freemium business model, where users can download the app with basic access for free or subscribe to a monthly or annual subscription for access to advanced productivity features. Through this model, the app has sold over 75,000 paid subscriptions since inception, with 60% of its sales coming from North America.
o iOS and Android versions of the app
o Database of 1.5 million registered accounts (This includes user names, email addresses, location, device details, and other usage data)
o High quality app & design
o Easy to use & visually appealing UI
o User-led research (UX/UI)
o High quality branding – Reputable brand & product within the study community
o Strong customer loyalty
o Recurring monthly & annual revenue
o Bundle subscriptions across apps
o Organic growth of new users
o High subscriber conversion and retention rates
o Minimal time commitment – low maintenance to operate
o Performs well in social media marketing campaigns with an impressionable audience
o Strong SEO leading to organic search results
The company owners are willing to offer a training period and will work with a new owner to ensure a smooth transition.
The business is owned by two partners. They have been running this app for 7 years and are starting to make moves on to other opportunities in their career paths. They are confident the app has a ton of potential operating under the portfolio of a buyer with the experience & knowledge to market the app at scale. A smart buyer would reinvest revenues into strategic growth/marketing campaigns, with minimal work on the maintenance/support side of the business, which should produce a nice return on investment.
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