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Available for acquisition is a highly profitable, globally recognized sleep tracking and meditation app generating $93,546 in trailing twelve-month (TTM) revenue and $54,670 in TTM net profit — a 58.4% net margin. The business is currently operating as a fully passive cash-flowing asset, and is generating a highly stable run rate of approximately $7,000 per month in revenue and $4,200 per month in near-pure profit from its existing user base.
The application bundles a comprehensive suite of sleep and wellness features — including smart sleep cycle tracking, a proprietary library of calming sounds and ASMR, guided meditations, sleep stories, breathing exercises, and a smart alarm — into a single premium subscription product. It is fully developed and monetizing across iOS, Apple Watch, and Android. Since its launch in late 2018, the app has achieved massive historical scale, accumulating over 9.2 million lifetime installs, generating over $15 million in historical revenue, and securing a 4.5-star App Store rating.
The business monetizes through a freemium-to-subscription model, with high-value subscription tiers (e.g., $39.99/6-months) driving predictable, recurring cash flow. Historically, iOS has generated approximately 73% of revenue, with Android contributing the remaining 27%.
The current owner acquired the asset in mid-2024 and paused major paid User Acquisition (UA) campaigns to operate the business for passive cash flow. The app’s current revenue is driven entirely by organic App Store and Google Play search discovery and recurring subscription renewals, with operating expenses limited to just ~$650/month for web hosting and infrastructure. The business is now being offered as a clean asset sale to a buyer who can either hold it as a highly efficient passive income stream or immediately leverage the included historical marketing assets to restart UA and rapidly scale ARR.
This opportunity is well-suited for mobile app aggregators, growth marketers, and strategic buyers who understand subscription funnels and paid user acquisition economics. A buyer holding the asset passively can expect approximately $75,000 in cumulative revenue over the next 12 months with minimal cost. A buyer who restarts UA has access to proven historical conversion rates (iOS: 8.36%, Android: 6.5%), historical CPIs under $1.10 (EUR), and a product that has previously scaled to $1.5 million per month in revenue.
o Highly Profitable Passive Income Asset: The business currently generates a stable ~$7,000/month in revenue and ~$4,200/month in profit with zero active management required. A buyer acquires an immediately cash-flowing asset from day one.
o Exceptional Margins & Lean Operations: TTM net profit margin of 58.4%, with recent monthly margins stabilizing around 57–58%. The only material fixed operating cost is ~$650/month for hosting and infrastructure.
o Massive Historical Footprint & Brand Equity: With 9.2 million+ lifetime downloads (4.4M iOS, 4.8M Android) and a prior ranking as the #1 sleep app in the US, the app possesses immense App Store authority and organic visibility that new entrants cannot easily replicate.
o Cross-Platform Presence: Fully developed and monetizing across iOS, Apple Watch, and Android — maximizing the addressable market and diversifying platform risk. The watchOS app was developed in direct partnership with the Apple team.
o Subscription-First Revenue: Revenue is generated primarily via high-value subscriptions, providing predictable, recurring cash flow and high customer lifetime value (LTV).
o UA-Ready for Rapid Scaling: The app historically scaled to millions in revenue through highly profitable paid UA. Historical ad creatives, Meta and TikTok pixel data, and audience data are included in the sale, enabling a buyer to immediately restart campaigns.
o Expanding Market Tailwinds: The global sleep app market is projected to reach $3.2 billion by 2033. With over 30% of US adults reporting insufficient sleep, the addressable market for sleep solutions is massive and evergreen.
o Clean Asset Transfer: The sale includes all source code, the primary domain, registered US and EU trademarks, and social media assets. Both apps meet all requirements for direct developer account transfer.
The seller is committed to a smooth handover and will provide standard transition support to ensure the seamless transfer of all accounts, source code repositories, domains, and third-party credentials. The business requires almost zero ongoing operational involvement, making the transition straightforward. While the original outsourced iOS developer can provide transition assistance, it is recommended that the buyer have their own iOS and Android development resources available for future feature updates and maintenance.
The current owner acquired the business to operate as a passive cash-flow asset but lacks the specialized performance marketing capabilities required to scale it back to its historical peaks. The seller is reallocating capital and attention toward other ventures. This is not a distressed sale — the business is healthy, generating consistent positive cash flow, and is being offered from a position of stability. The seller is open to discussing partial seller financing structures for the right buyer.